Marketing advice for small businesses usually swings between “start a TikTok” and “build a 10-step funnel” — but what if you just want more customers, more often, without burning out?
This list gives you 20 fast, practical ideas that don’t cost the earth and actually work for local businesses. Whether you run a café, gym, salon, or side hustle — pick a few, try them out, and get the word out without the overwhelm.
Add a note, QR code, or printed offer: “Tag us and show this post next time for 10% off.”
Think: “3 Things We Wish More Customers Knew,” “Today’s Mood in 1 Photo,” or “Our Least Popular Item (That’s Actually Our Favourite).”
Pick a regular customer, staff member, or neighbour. Shout them out on Instagram or Facebook — and tag their business if they’ve got one.
Instagram stickers are your friend. Use polls, sliders, or quiz boxes to drive interaction.
New followers don’t scroll. Use this to show opening hours, FAQs, and best sellers.
Something you make off-menu? Tease it. Say it’s available for a limited time or DM-only orders.
“Thanks, you’re awesome.” That’s it. People post that kind of stuff. Word spreads.
No editing. Just hit record, speak human, post it. You can even upload it straight from your BIGR dashboard.
For example: “Coffee from us, pastry from them — $10 combo, this weekend only.” No need for fancy partnerships. Just DM a neighbour and make it happen.
That one post from six months ago that was actually good? Pin it to the top of your feed.
Snap a daily or weekly photo from the same spot. It becomes a mini tradition followers expect.
Still works. Especially if you’re in a strip of shops. Promote each other. Win-win.
“Best service I’ve had in 5 years – Google Review.” Adds proof without being salesy.
“The Local Drop,” “The Morning Roast,” “Salon Dispatch.” A name makes it feel like content, not spam.
“Show us a pic of you with your order and we’ll upgrade your next drink to large.” Not everyone will do it — but some will. And it spreads.
“This coffee tastes like regret.” Then caption: “Fair — we were low on beans that day.” People love a humble comeback.
“Regulars Thursday” — snap pics, do shoutouts, post throwbacks. It boosts loyalty and shows new people what kind of crowd you attract.
Show what your shop or team looked like at the beginning. Everyone loves a glow-up.
“Here’s how to fold our pizza box into a plate.” “How to get the most volume from our dry shampoo.”
Got ideas but no time? BIGR Social turns your business details into ready-to-post content — image + caption, 16x a week. It feels like you made it. You just didn’t have to.
We’ll help you stay active, on-brand, and ahead of the local competition — all from your phone. Check out the FAQ here or start automating your socials now.