Facebook might not be as flashy as TikTok or Instagram, but for small businesses, it’s still one of the most powerful platforms to reach real, local customers. You just have to know how to use it without falling into the “boost post” trap or wasting hours with no return.
This guide shows how to market your small business on Facebook the smart way — and how to simplify the process with tools like BIGR Social.
It’s not just about organic reach anymore — it’s about staying present and consistent where your customers scroll.
Make sure your page has:
Post 2–4x per week. You don’t need to go viral — just show up. Stick to 3–5 themes like:
Too time-poor? BIGR Social can generate and schedule these for you automatically.
Don’t hit “Boost” on every post. Instead:
Still unsure? BIGR includes expert-recommended content designed for performance — no guesswork.
We built BIGR for small business owners who don’t want to hire a social media manager — or become one.
It’s the easiest way to look active on Facebook, connect with your audience, and stay top-of-mind without doing it all manually.
This holiday rental business had zero time for social media. BIGR helped them go from 0 to 16 Facebook posts a month — saving $1,400 in agency fees while looking better than ever.
If you're wondering how BIGR connects to Facebook, how approvals work, or whether it’ll match your brand, head over to our FAQ section.
Or just get started now and see what your next week of Facebook posts could look like — with zero effort.