The Best Marketing Tools for Small Businesses

With thousands of tools shouting for your attention, it’s easy to get overwhelmed, overpay, and underuse half of what you’ve signed up for.

This guide cuts through the noise and shows you the only marketing tools that actually move the needle — and how BIGR Social can replace half your stack in one tap.

1. Google Business Profile (Non-Negotiable)

Google Business Profile is your #1 local marketing asset. It helps customers find you, call you, navigate to you, and see reviews — all from search results.

• Keep it updated weekly
• Add photos, posts, and replies
• Encourage happy customers to leave reviews

This is especially important for cafes, barbers, tradies, fitness studios, and local service businesses.

2. Meta Business Suite (For Facebook + Instagram)

Meta Business Suite lets you post, message, and track performance on Facebook and Instagram from one dashboard. It’s free — and essential.

But… it doesn’t create your content for you. That’s where BIGR Social fills the gap.

3. Email Marketing (Simple > Fancy)

If you’ve got a loyal customer base or online store, an email list is still gold. Tools like Mailchimp or Klaviyo are great — just don’t overcomplicate it.

• Send 1–2 emails a month with real value or offers
• Automate simple welcome emails or post-purchase thank-yous
• Use plain text when in doubt — it feels more personal

4. Canva (For DIY Visuals — If You Have Time)

Canva is perfect if you’ve got a creative streak and time to spare. But if you’re already wearing 10 hats, consider whether designing your own posts is really the best use of your energy.

5. BIGR Social (Replaces Multiple Tools in One App)

If social media is draining your time (or just not getting done), BIGR is the tool you actually need.

BIGR does what no other tool stack can:

• Reads your website and socials
• Builds your brand voice and strategy
• Generates 16+ posts per week (image + caption)
• Lets you approve, edit, or auto-post — all from your phone

No design tools. No writing tools. No scheduling tools. Just one app built for real SMB owners who want results with less effort.

Real Case: All Terrain Action

This small 4x4 business went from inconsistent posting to 300% more content and 390% higher engagement — saving 2 hours every week using BIGR.

What to Skip (Until You're Bigger)

You probably don’t need:

• CRM tools (like HubSpot) — unless you're doing high-volume sales
• SEO software — unless you’re creating lots of blog content
• Advanced analytics platforms — Google Analytics + Meta Insights are plenty

Start With What Works — Automate the Rest

Time is your most valuable asset. Don’t waste it stitching together five tools when one can do the job.

Check out our FAQ section to learn how BIGR fits into your marketing stack — or get started now and let us handle your social media, so you can handle your business.